Dad’s Valentine’s Day Memories

Once upon a time, I was an occasional guest-columnist for the Appleton Post-Crescent.  In February of 2008, I wrote the following piece about Valentine’s Day.  I realize my “little girls” are a wee bit beyond exchanging valentines. But it still makes me smile to remember.  I hope it brings a smile to your day too!

When I was a boy, I wasn’t a huge fan of Valentine’s Day.  First off, it was a lot of work.  I remember the first time my teacher told us we needed a “mailbox.” Not to be confused with an actual mailbox (with actual purpose), this was to be an old shoebox, that my Mom would help me wrap in white tissue paper, and decorate with hearts, and cupids, and other assorted super-masculine stuff.

I was certain that the only thing more painful than creating this tribute to some diaper-wearing-archer, would be the walk to school with it tucked under my arm.

I was wrong.  The most painful moment was not the any of the 87-times one of my schoolmates stopped me to comment on how pretty my box was.  No.  The real pain came in the classroom.

I sat behind my neatly primped little box with its shiny metallic hearts cut from tin foil (yes, I’m old enough to call it tin foil) and red sparkles, the envy of everyone, well, every girl.  Then I watched as one after another, my male classmates revealed their shoeboxes.  They all looked like – shoeboxes.  No hearts!  No cupids!  One guy didn’t even have a lid!

“It’s ok,” I thought to myself, “the girls are going to love this box!  It shows I’m sensitive.”  Turns out, the only thing this box showed was that I was a sissy with too much time on my hands.  It didn’t matter, though, because those cards were addressed long before the day of delivery.

“Tin foil” – remember?  I’m old.  Back when I was a kid, the educational system didn’t coddle kids with rules designed to spare their feelings.  If little Susie Goldenlocks didn’t want to give you a valentine, so be it.  And if your box was light on cards, hey, get a clue!  Paste is an adhesive – not a snack food!

Even before Valentine’s Day, there was the painstaking process of selecting the valentine cards.  There were not as many to pick from as there are today.  You could go soft – Barbie, Holly Hobby, or Hello Kitty.  You could go tough: GI Joe, or maybe the Six Million Dollar Man.  Or you could go neutral: cartoon characters like Bugs Bunny, Flintstones, or Scooby Doo.

The problem for me was that no matter which route you took, there was never the right amount of clever, non-mushy sayings.

-  Flintstones: “Yabba dabba doo be my valentine!”  Yuck!
-  GI Joe: “I’d fight for you valentine.”  Arrrggghhh!
-  Barbie: does it even matter?  It’s Barbie!

How cool it would have been to see GI Joe on a card saying, “Be my valentine and I won’t stomp you into the dirt – maggot!”  Or a Scooby Doo/Shaggy one that said, “Zoinks – better be my valentine cuz I hear the paste-eating kid likes you!”

I remember celebrating Daughter No. 1’s first Valentine’s Day.  As a Father, I could help decorate the box without shame.  And when she asked, “Gee Daddy, how do you know so much about decorating valentine boxes,” I just changed the topic.

I was awestruck by how many options there were for cards – cartoon characters, rock stars, movie stars – even a few classics like Pooh Bear and Scooby Doo!  I don’t recall what she chose, but I do remember the messages were very politically correct.

I believe it was Winnie the Pooh asking, “Will you consider acknowledging our acquaintance on this celebration of non-physical fondness.”  And that was the mushy one.

When Daughter No. 1 got home that afternoon, she had a huge pile of cards.  Some even had candy taped to them.  “You must be the most popular kid in your class!” I exclaimed proudly.  “Everyone gets the same amount, Daddy,” she replied.

“Everyone?” I inquired, “Even the kid who eats the paste?”

“Everyone.”  She added, “And what is paste?”

By the time Daughter No. 2 started, the card options were greater, the messages were blander, and candy was expected.  Being a bit more like her Daddy than her sister, she asked, “Can I give the boys ‘b-candy’ (you know, the stuff you don’t like but save for teenage trick-or-treaters)?”

I smiled, hugged my little girl, and said, “Of course.  And we’ll get that stale candy corn for the kid who eats the paste.”

“I love you Daddy,” she said with a smile, “but what the heck is paste?”

Networking…cruisin’ or crashin’?

More and more, I hear small business owners say, “I’ve tried lots of networking groups, but none of them work for me.”  To me, that’s like saying, “I’ve tried lots of cars, but I never get where I want to go.”  I wonder if maybe, it’s not the car.

Do you know where you want to “go?” Are you introducing a new business or product? Are you seeking specific introductions or opportunities or referrals? Attending networking meetings and events without a plan for what you want to accomplish is like starting a trip without a destination, or even a map. You might stumble across the world’s largest ball-of-twine or only two-headed-snake.  But if you don’t know where you want to end up, you’ll never get there.  Worse yet, you might never even start the journey!

Are you driving the right kind of vehicle?  How do you respond to the question, “What do you do?” Do you recite a list of what you sell, hoping listeners will want to buy? Or do you provide a sense for what you offer, confident that listeners will want to know more? A great message is like a cool car.  People notice it, ask questions about it, and remember it.

Do you know how to drive? When given the opportunity to talk about yourself or your business, do you engage and connect with people? Or do you look at the floor, stuff your hands into your pockets, and use “um” or “uh” like salt on a bucket of popcorn? Delivering a great message poorly is like getting behind the wheel of an awesome sports car and swerving it all over the road, sidewalks, and backyards, until it comes to rest in your neighbor’s garden – covered with vegetables, wrapped in a hose, dragging a lawn chair and an Elmo sprinkler behind.

If you find your business isn’t getting the traction it needs, or going in the direction you want, don’t blame the road. Know your destination. Plan your trip. Fill your tank. Drive carefully, comfortably, skillfully. And in no time at all, you’ll be cruising down the road to success,  getting the attention you need to start generating the income you want.

The Power of Holiday Promotions

Holidays are amazing.  They’re spiritual, emotional, and economical.  Whatever your target market’s holiday persuasion, associating your products & services with the spirit of the season creates common ground – a level on which your customer can relate to you – a reason for them to like you.  What you’re selling might be good.  But if it’s what festive folks are enjoying while “rockin’ around the Christmas tree,” it’s even better!  And let’s not forget song tie-in’s.  People who hear your name in a jingle on the radio or the web might remember you for a while.  People who hear your name in “Jingle Bells,” will think of you every time they hear that song (roughly 3-bazillion times between Nov. 1 and Dec 24).

Don’t get me wrong.  I’m not suggesting that the emotion or spirituality of any holiday be reduced for the sake of sales.  But, if snapping a picture of a sleigh in your restaurant’s parking lot, or putting a new spin on a traditional holiday story can generate renewed interest in your business, then go for it!  Never doubt, well-written holiday cards and letters invite people to read.  Well-crafted holiday ads invite people to buy.

HAPPY HOLIDAYS
FROM
WORDSMITHING BY FOSTER 
(Exclusive Wordsmith of Santa’s Workshop since 2007)